In 1903, Irvin Westheimer introduced the concept of Big Brothers as a preventive measure to juvenile justice problems. The following year, Ernest K. Coulter established the first official Big Brother program. The first Big Sister program was established in 1908 under the direction of Mrs. Willard Parker. In 1913, Toronto became the site of the first Big Brother program in Canada. The organization was not established in the Atlantic Region until 1967.